Freelance Creative Producer & Strategist
Foundry designs creative software technologies used to deliver award-winning visual effects and 3D content for the design, visualisation and entertainment industries. Their software advances the art and technology of visual experience in partnership with creative leaders across the globe.
I developed and created a set of detailed guidelines and managed the production of assets (made by a third party) that covered off style, design approach, and structure for all the video types in the pipeline (motion graphics, live action, etc). I found solutions that provided a common voice across the videos whilst also recognising that different products had different needs – so that they were consistent and not uniformed. I project managed and creative directed through the process.